PokerStars US, WSOP, and Run It Once Poker ( RIO) will all need to form partnerships with land-based casinos in West Virginia before being allowed to launch multi-state online poker there, the state regulator confirmed to pokerfuse. Per the legislative rule, operators - West Virginia casinos, in this case - can partner with three individually branded interactive wagering MSPs to offer. Brand confusion concerns arise, necessitating careful casino-operator collaborations.Five land-based casinos offer skins, creating opportunities for strategic partnerships.Each operator needs a casino tie-up to launch online poker in West Virginia.WV Lottery confirms the need for alliances per the state’s gaming laws.PokerStars US, WSOP, and Run It Once must partner with WV’s land-based casinos.